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Facebook finally installed the Deals tool after a few months of testing. Since a few weeks, all fan pages with more than 400 fans can offer their customers discounts and promotions through their publications. Facebook Offers have a base cost of US $ 5.
What are these Offers about? It is a simpler and more effective way of communicating the promotions that a brand offers through its page. In addition, they have a greater reach than any publication, since they can be seen by the friends of the fans of the page.
Prior to launch, Facebook had worked with a small group of business pages to analyze the results of this new tool. These companies were able to provide Offers free of charge and, as expected, they were remarkably successful. One of the most successful test cases was that of the Aria Hotel in Las Vegas. The hotel offered a $ 110 credit plus VIP passes to Haze Nightclub for all guests who booked two nights in a given period. Thanks to this new tool, Aria received a total of 671 bookings for 1,585 nights.
Facebook Offers open a new path to new business opportunities on the social network. Like Facebook Ads, they are a new channel for disseminating and advertising products and services.