Gone are the days when we had to follow a user on Twitter in order to send them a private message. Just a few days ago, the social network began allowing users to DM each other without having to follow each other. In this way, it adopts a measure that Facebook had already adopted long ago.
However, this measure was not applied to the entire Twitter community, but only some users have the option. We clarify that it is a choice, that is, users can choose to leave the configuration as it was previously programmed. This is an interesting measure for companies , since now they will not have to follow users to, for example, answer questions privately.